It’s not something we might spend a lot of time considering but the ‘‘why’’ behind what we do has a major impact on the choices we make and the actions we take. What do I mean by the ‘why’? Simon Sinek describes it as “The purpose, cause, or belief that inspires you to do what you do.”

In that one simple description you find what may be the factor that transforms you from leader to inspiring leader – passion. Sinek refers to Jamie Oliver as the perfect example of a man who is an inspirational leader purely because he follows his ‘‘why’’ and he communicates it with us. Now, Jamie Oliver is an ordinary man. He is quirky and fun, but he looks, acts and speaks just like the rest of us. The first thing you notice about him is his passion for food – for good, fresh food which will keep everyone healthy. He’s out there, sharing his passion, spreading the word and actively working to make changes in the world. Along the way he has shifted the thinking of some of the people who have been most entrenched in the old-school way of doing things, and he’s done that simply by communicating the ‘why’ of what he is doing.

Most organisations are great at doing the what and how of what they do, but they don’t communicate their ‘why’s. There must have been a ‘why’ in the beginning, because someone was motivated enough to get out there and start the business. Money, though useful, is rarely a strong enough ‘why’ to sustain commitment over the long term. If your organisation could share your ‘why’, imagine the difference it would make in the marketplace but, more importantly, to your teams. The ‘why’ taps into the emotional part of the brain and influences the way people react to your message. It influences their decisions and gives them something to hang onto as they take action.

Click here and take a look at my video where I talk more about “Start with the WHY!” by Simon Sinek and let me show you just how important his findings really are. Once you’ve watched the video, come back and tell me what drives you – what is your ‘why’? Leave me a comment and share your passion with us.

About Sonia McDonald

Sonia McDonaldSonia McDonald, CEO and Founder of LeadershipHQ, is an Entrepreneur, Thought Leader, Dynamic Keynote Speaker, Leadership Coach and Author of Leadership Attitude (now on BOOKTOPIA!). She was recently named in the Top 250 Influential Women Leaders across the Globe. Sonia is one of Australia’s Leading Executive Coaches. She has over 25 years’ human resource management, leadership and organisational development experience. She has held senior leadership roles in organisational development, learning and development, human resources and talent management fields across the globe. She is also an inspirational and dynamic leadership and neuroscience keynote speaker.

Connect with Sonia at:

1300 719 665 or +61 424 447 616

www.soniamcdonald.com.au

sonia@soniamcdonald.com.au

leadership course
leadership course free trial online
leadership course harvard business school
leadership courses for managers
basic leadership course
leadership crash course
online leadership course
leadership courses melbourne
leadership courses sydney
management and leadership course online free trial
leadership skills online course free trial
strategic leadership free online course trial
leadership development programs harvard business school
organizational leadership course
strategic leadership course
leadership training courses for managers
leadership courses for new managers
leadership courses for project managers
leadership courses for middle managers
leadership courses for senior managers
best leadership courses for managers
leadership development program for managers
leadership training program for managers
leadership program for new managers
leadership reaction course events
leadership reaction course manual
leadership reaction course army
leadership reaction course ideas
leadership reaction course answers
leadership reaction course solutions
leadership reaction course ocs
leadership reaction course usmc
basic leadership course requirements
basic leadership course reflective essay
online leadership courses
online leadership courses queensland
online leadership courses free trial
online leadership courses with certificate
online leadership courses for high school students
online leadership courses australia
leadership and management courses online free
leadership training videos online free
free leadership courses online australia
harvard online leadership courses free
free nursing leadership courses online
free online leadership courses for high school students
leadership courses melbourne online
leadership courses melbourne
leadership training melbourne
leadership programs melbourne
womens leadership courses melbourne
womens leadership courses sydney
womens leadership courses brisbane
womens leadership courses adelaide
executive leadership courses melbourne
executive leadership courses sydney
executive leadership courses brisbane
executive leadership courses adelaide
leadership development courses sydney
leadership courses workshops sydney
leadership course sydney
leadership coaching course sydney
leadership course north sydney
leadership and management courses sydney
leadership and management short courses
women in leadership
programs for women
keynote speaker
motivational speaker
emerging leaders
courageous leadership
sonia mcdonald
courses for women
executive coach
leadership coach
advisor

Leave a Reply

Your email address will not be published. Required fields are marked *

Post comment